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Positiva, un po’ sognatrice, è un’esperta di fashion heritage con immenso entusiasmo nell’arte del vestire.

She firmly believes that a company’s heritage is the most unexplored resource for innovation. With the ambition to create original expressions based on legacy, she inspires others to discover uncharted paths in seemingly familiar destinations.

If life were a song, hers would be a soft bossa nova at Café del Mar at sunset. As a creative content creator and editor, Dinara combines two very different but closely related educations in Diplomacy and Luxury.

She studied in Russia, France, and Italy, worked as a brand manager for Italian luxury fashion brands in Moscow, and has now found her passion in research. She is also passionate about jazz and the golden age of Hollywood.

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