We stimulate people
to get involved
to trust innovation.

The Innovation Playground is the Wyde playground designed to generate innovation through experimentation and the sharing of competences, knowledge and experience.

Our Innovation Playground takes different forms and is expressed as a physical space, methodology or concept. The aim is always the same, to promote Positive Transformation and assist people, groups and businesses in their passionate journey to become the protagonists of innovation.

At the Innovation Playground the moments of training, collective exchange and shared planning are interlaced within a learning context where exploring, researching and integrating different people and knowledge is carried out, and new tailor-made tools for design, analysis and business management are acquired.

The Macerata Innovation Playground


At the foot of the Macerata hills, inside an old reinterpreted industrial space (MATT), the Innovation Playground is a hub where tradition and innovation intertwine so that growth, development and shared learning of companies, inspired by Marche’s heritage, can flourish. 

Digitization and Circularity are the two norms that projects are based on, bringing together active co-working, a community of entrepreneurs, a school dedicated to Positive Transformation and a permanent laboratory to accompany Italian companies.

Fundamental importance is placed on the continuous process of multidisciplinary collaboration and involvement – of companies, young people, institutions, universities, and associations. The space hosts workshops, digital events, consulting and customized training activities.

Our customers

  • Comavicola

  • Reebok

  • Oney

  • Adidas

  • Diners Club

  • Fedon

  • GP Strategies

  • Sit

  • Manfrotto

  • Riccardo Grassi

  • Tenova

  • Nice

  • ABB

  • Carglass

  • Danieli

  • Dassault Systemes

  • DeAgostini

  • Elettricità Futura

  • Endu

  • FOX

  • Generali Investments

  • IMQ

  • Lamberti

  • Philip Morris

  • Logos

  • QVC

  • Sham

  • Sts Medical Group

  • Studio 71

  • The Fool

  • Tunnel Euralpin Lyon Turin

  • UL

  • Versace

  • Yves Rocher

  • EDIT

  • Zentiva